![]() Of course, you have to spend money to make money. Whether or not the game is still as popular, it continues to help bring in money. It's hard to look at this graph and not see the impact that Pokemon Go had on the overall company. Consider the following graph of net profit from 2014-2020, taken from a financial report: ![]() While most people stopped playing after a month or two, the game had a big impact on The Pokemon Company. That was the year Pokemon Go was launched, and everyone was playing this game. Why the craze? If we really wanted to trace back this surge, we have to start with 2017. While I imagine this craze affected Magic as well, we really didn't hear it mentioned as much compared to Pokemon. Considering this was in the first half of 2021 when people were still getting vaccines and in-store events were rare, this was a very unique situation. There was a period of time where people were fighting each other to get colorful pieces of cardboard with Japanese monsters on them. ![]() Remember, 2021 was the year that Target and Walmart stopped selling Pokemon cards for a while. I would venture to say that the issue is that Pokemon has "rocketed" itself into the stratosphere. These recent shifts in the CCG market is not Magic "falling" off the charts. ![]()
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